Setup an automated virtual sales force

With campaign events and automations you can have your own virtual sales force. Have personalized campaigns send from your individual sales reps based on where the contact is in your sales life cycle.

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Automate the life cycle of your subscribers

Put your campaigns on autopilot by having them initiate with dynamic content whenever you update your website or post new content. This is perfect for new product announcements, blog updates, and more.

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Have web content trigger new email campaigns

Create automations to move subscribers between lists, send specific follow up campaigns, and update details. Define actions to take place when your contact replies to an email or interacts with any campaign in any way.

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Automatic importing of contacts

Tired of having to constantly export from your CRM? Have us do the work for you. We can automatically fetch and add new contacts from your favorite CRM’s, eCommerce platforms, customer service solutions, and more.

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Dynamic / conditional content in emails

Show different content in your messages depending on your contact’s information and history with your marketing campaigns. Create enticing content based on age, gender, location, past campaign actions, and more.

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Use personal details as part of your automations

We can automatically determine your contact’s age, gender, interests, social profiles, and more from their email address alone. This allows you to create powerful automations & segments.

Utilize action & behavior data from your web site & apps

With site & event tracking we connect your existing web site and apps with Followup. Every page visit, every interaction with your apps, any custom events you define, etc.. can easily be logged (and related to contacts) with a single snippet of code. You can then create fully automated campaigns, personalize campaigns, segment your contacts, & more based on that data.

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Use Marketing Automation to Grow Your Business!